Sponsorship · Business Development · Brand Strategy
SSC North America
Sponsorship for the world’s fastest production car
The value arc
From problem to value in four moves
Problem
As a first of its kind, the brand was a relative unknown to global partners.
Diagnose
Read the situation
Reframe
Research the field
Deliver
Cold outreach at scale
Compound
Close and place
Value delivered
Top speed achieved
SSC Tuatara world record, 2020
- 0 mph
Top speed achieved
SSC Tuatara world record, 2020
- 0
Global sponsors landed
In a 3-month runway
- 0+
Brand sponsors reached
Cold outreach + strategy
- 0 months
From engagement to race
2gathr was engaged to build brand partnerships and sponsors for the World’s First and Fastest Production Car, the SSC Tuatara. The brand aligned with celebrity brand ambassador Michael Strahan of Fox Sports and ABC and Oscar-nominated director Antoine Fuqua for the documentary. The car hit the highest speed of 331 mph in 2020.
Approach
Read the situation
Great product, thin marketing, Covid-squeezed budgets, 12 weeks to race
Research the field
Mapped competition and relevant sponsor industries
Cold outreach at scale
100+ potential brand sponsors approached
Close and place
Four global sponsors landed and negotiated onto the car
By the numbers
- 0 mph
Top speed achieved
SSC Tuatara world record, 2020
- 0
Global sponsors landed
In a 3-month runway
- 0+
Brand sponsors reached
Cold outreach + strategy
- 0 months
From engagement to race
And beyond the numbers
We had four globally recognized sponsors in place for the program.
We managed the business development and brand sponsorships for the client and positioned them for success into 2021.
In pictures
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