Events · Thought Leadership · PR
Deloitte & The NAIAS
An all-female executive sustainability panel at NAIAS
The value arc
From problem to value in four moves
Problem
There was no leadership voice during the NAIAS that took on the issue of Sustainability with a winning perspective from an all-female senior executive panel of experts.
Diagnose
Identify the missing voice
Reframe
Curate the panel
Deliver
Sell out the room
Compound
Extend the reach
Value delivered
Decision makers in attendance
NAIAS 2019 press days
- 0+
Decision makers in attendance
NAIAS 2019 press days
- 0+
International media
Covering the panel
- 0+
National stories
Written on the outcomes and topics
- 0
Panel voices
Ford, GM, Axios, Center for Automotive Research
An all female senior executive leadership panel, as a first on the topic of Sustainability during NAIAS.
Approach
Identify the missing voice
No all-female executive perspective on automotive sustainability
Curate the panel
Senior executives across manufacturers and press
Sell out the room
Program aligned with Deloitte and made an official NAIAS partner event
Extend the reach
10+ national stories written on the outcomes
By the numbers
- 0+
Decision makers in attendance
NAIAS 2019 press days
- 0+
International media
Covering the panel
- 0+
National stories
Written on the outcomes and topics
- 0
Panel voices
Ford, GM, Axios, Center for Automotive Research
And beyond the numbers
In partnership with Detroitisit, our team conceptualized, curated, organized, and delivered a sellout executive panel event during the most attended press days of the NAIAS 2019 in Detroit MI.
Over 250 decision makers in attendance, over 50 international media.
The panel consisted of top automotive executives from Ford, GM, Axios and the Center for Automotive Research.
The event was recognized as an official partner event of the NAIAS 2019.
Over 10 national stories were written on the outcome of the event and the topics covered.
In pictures
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