About 2gathr
Problem solvers for a new world order.
A digital marketing agency with 20 years of experience in strategy, content creation, digital, SEO and SEM, web development, design, email marketing, business development, events and programming. Founded by Ivana Kalafatic.
Our Founder
Ivana Kalafatic
Raised in Metro Detroit, Ivana began her career at the U.S. Department of Justice in Washington D.C., before returning home to General Motors Corporate Communications. She went on to become the founding editor of Clear Magazine.
For nearly two decades Ivana has consulted for national and global brands and agencies, leading strategy, communications and digital programs across the world. Her work ranges from a 25,000 sq. ft. traveling exhibition for Swarovski across China, Korea and Japan, to Kering's first augmented reality mobile app for the Kering global conference, where Ivana spoke as one of five recognized tech experts along with “What Would Google Do” author Jeff Jarvis and Razorfish President Bob Lord.
In 2017 Ivana launched Detroitisit, a media company on a mission to create purposeful content through stories, summits and larger scale programs focused on sustainability, business and culture. Together, 2gathr and Detroitisit align digital connections that help bridge business opportunities within communities, neighborhoods and cities.
“There's pretty fantastic stories that are happening in the local market that have relevance on a global scale.”
“A lot of success comes from others believing in you and you delivering on those beliefs.”
Career
U.S. Department of Justice
Washington D.C.
General Motors
Corporate Communications
Clear Magazine
Founding Editor
Global Brand Consulting
Swarovski, Kering, Morgan Stanley and more
2gathr
Founder, Digital Experience Strategy Studio
2017
Detroitisit
Founder and CEO
Harvard Business School
Executive Education
By the numbers
- 0+
Years of integrated agency practice
- 0+
Flagship client case studies
- 0+
Hyperlocal Detroitisit audience
- 0
Continents engaged
Our practice
One team, three lenses.
Every engagement runs through strategy, story, and technology in parallel, never handed off.
Strategy
Brand positioning, market entry, and long-arc programs.
Storytelling
Editorial, video, and content platforms that build audiences.
Technology
AR, mobile, geofenced platforms, and smart-city installations.
Summits and Programs · Detroitisit
We believe great stories produce meaning.
Through Detroitisit, Ivana and our team conceptualize, curate, organize and deliver summits, panels and programs that bring together business leaders, cities and international partners.
- 2025
Fourth annual Sustainable Urban Design Summit
Newlab Detroit, with the Consulate of Italy.
Read more ↗ - 2023
Business of Food Summit
The Eastern, Eastern Market. Over 30 speakers across six panels.
Read more ↗ - 2021
Sustainable Urban Design Summit
In partnership with the Netherlands during Dutch Design Week.
Read more ↗ - 2020
Detroit Is THIS Podcast
Hosted by Ivana, with Detroit leaders including Ned Staebler and Mat Ishbia.
Read more ↗ - 2019
Deloitte at the NAIAS
A sustainability panel with female industry leaders from Ford, GM, Axios and the Center for Automotive Research.
Read more ↗ - 2018+
Detroitisit “In Talks” with Morgan Stanley
Morgan Stanley's newly opened Detroit HQ, moderated by Ivana. Over 90 guests each panel.
Read more →
20 years
A studio built on long arcs.
A short journey through the programs that shaped the way we work.
2004
2gathr founded
Ivana Kalafatic launches the studio in Detroit.
Asia tour
Swarovski Sparkling Secrets
25,000 sq ft exhibition across China, Korea, and Japan.
2010s
Kering AR
Built the group's first geo-targeted AR mobile experience in 8 weeks.
2017
Detroitisit launches
The sister hyperlocal digital media website to 2gathr.
2018+
Morgan Stanley In Talks
Detroitisit panel series with 90+ guests per session at Morgan Stanley HQ.
2019
Deloitte at NAIAS
First all-female executive sustainability panel at NAIAS press days.
2020
Detroit Help Hub
Pandemic-era mobile platform for 100+ local shops.
2020
Blue Neighbors
Short-form video and social strategy that helped flip Georgia.
2020
Detroit Is THIS Podcast
Ivana's conversations with Detroit leaders.
2020+
Ford Michigan Central
Long-arc branded content partnership through Detroitisit.
2021
Sustainable Urban Design Summit
Detroitisit hosts the first summit in partnership with the Netherlands during Dutch Design Week.
2023
Business of Food Summit
Over 30 speakers and six panels at The Eastern in Eastern Market.
2025
Fourth annual Sustainable Urban Design Summit
Hosted at Newlab Detroit with the Consulate of Italy.
Today
Long-arc partnerships
Programs across Ford, Bedrock, SBN Detroit, and more.
In the Press
Ivana in the news.
Ivana has been featured across Detroit media for her work with Detroitisit, the Detroit Help Hub and the Sustainable Urban Design Summit.
- WDETDetroit Today: Detroitisit creates a communications hub for professionals2018 ↗
- CreativeMorningsIvana Kalafatic on Commitment2018 ↗
- Model DDetroit Help Hub for small businesses2020 ↗
- WXYZSpotlight on the News: help for Detroit small businesses2020 ↗
- CBS DetroitDetroitisit hosts Business of Food Summit2023 ↗
- FOX 2 DetroitSustainable Urban Design Summit2023 ↗
- DBusinessInternational conference on city sustainability coming to Detroit ↗
We believe in new ways of doing business.
The world does not need another agency. It needs partners who can build platforms, tell stories, and put people in rooms where change happens. That is what we do.
Work with us