Events · Content · Community
Morgan Stanley
Detroitisit “In Talks” series with Morgan Stanley and LinkedIn
The value arc
From problem to value in four moves
Problem
For our client Morgan Stanley we delivered a multi-part series of discussions focused on bringing awareness to the brand that is interested in influencing millennial commercial and private clients in downtown Detroit.
Diagnose
Define the audience
Reframe
Design the series
Deliver
Activate marketing
Compound
Fill the room, extend the story
Value delivered
Social audience reached
Detroitisit distribution
- 0+
Guests per panel
Morgan Stanley Detroit HQ
- 0+
Social audience reached
Detroitisit distribution
- 0+
Monthly impressions
Editorial ecosystem
Thought Leadership Panel Series with Morgan Stanley and LinkedIn for Detroit-wide Community Engagement Through Conversation.
Approach
Define the audience
Millennial commercial and private clients in downtown Detroit
Design the series
Panel themes, topics, and speakers curated end-to-end
Activate marketing
Email campaigns, editorial interviews, and social amplification
Fill the room, extend the story
90+ guests per panel; content lived on before and after
By the numbers
- 0+
Guests per panel
Morgan Stanley Detroit HQ
- 0+
Social audience reached
Detroitisit distribution
- 0+
Monthly impressions
Editorial ecosystem
And beyond the numbers
Over 90 guests attended each panel.
Prior, during and post each panel Detroitisit shared interviews on social media and email marketing to its over 500 monthly impressions and 55k+ social audience.
In pictures
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