AR / Mobile · Retail Tech · Digital Strategy
Kering
AR shopping for Kering’s global executive conference
The value arc
From problem to value in four moves
Problem
Kering's luxury houses needed to arrive at their global executive conference as retail-tech early adopters, in eight weeks.
Diagnose
Executive brief
Reframe
Design the digital window
Deliver
Build the AR mobile app
Compound
Show and expand
Value delivered
Kering's first AR retail moment, shipped in 8 weeks, unlocking follow-on projects.
- 0 weeks
From brief to shipped app
Tight executive conference deadline
- 0
Interactive AR screens
Motion-eye and facial recognition
- 0
Brand houses in the app
Gucci, Bottega, Balenciaga, Saint Laurent, McQueen, Pomellato
New technologies bring in new models of retail to Kering.
Approach
Executive brief
Kering HQ wanted a first-of-its-kind AR retail moment
Design the digital window
Concept for 8 screens across the venue with motion-eye triggers
Build the AR mobile app
Geo-targeted, showcasing company-wide creative brand assets
Show and expand
Ivana spoke alongside Jeff Jarvis and Bob Lord; internal follow-on projects greenlit
By the numbers
- 0 weeks
From brief to shipped app
Tight executive conference deadline
- 0
Interactive AR screens
Motion-eye and facial recognition
- 0
Brand houses in the app
Gucci, Bottega, Balenciaga, Saint Laurent, McQueen, Pomellato
And beyond the numbers
In a tight 8 week timeframe, we built a geo-targeted custom Kering mobile augmented reality app.
Our team delivered a showpiece digital window shopping retail experience through 8 digital screens custom built for the conference where guests could interact with each of the group’s luxury brands. Motion eye sensor and facial recognition technology displayed brand fashion videos on programmed video screens.
The work led to an executive level internal program for a series of follow up digital projects.
In pictures
